On one hand, in THE ARTIST IS PRESENT, there is sincerely put the question for the original, separate identity, not conditioned by experiences, memories and social circumstances. I release my DNA to use, to mutate or to improve my or the buyers genetic material. My identity gets liquid, dissolves in anonymity to become manifest in a new structure. This apparent ambivalence refers to the current discussion about genetics. It is exposed as the consequence of Christian imposed ethics and the expansive progress-believing humanistic tradition. In that domestication, discipline and subjection are inherent to humanism which is the basis of all occidental societies. By making the selection between barbarous and civilized there was created a collective identity. This collective consciousness seems threatened in the face of the recent biological openness. They are challenged to survey by the change from exogenous to endogenous human being. The traditional human image as well as cultural and biological being is in question. The current disruption on bioethics is not only the result of historical state-controlled eugenics but also of the antagonism between “healthy” social developments, expansive progress and the culturally established claim to creation’s crowning glory. To dissolve this contradiction there are installed terminological diversification to produce an argument for quality and quantity of life – aimed to get best possible gene pool and to raise the competitive capability. At the same time the idea of the pure, true gene is implied which is contained in the body’s liquids. In 1995, in their book The DNA Mystique Dorothy Nelkin and Susan Lindee establish the connexion to the human soul or transubstantiation: Analogue to the human body, the immaterial, collective body transfers its consciousness in “bodily fluids” (cash flow, floating assets, flow of information,...), whose nerve cells are communication network and media. 1 Dorothy Nelkin, M. Susan Lindee, The DNA Mystique. The Gene as a Cultural Icon, New York (Freeman&Co), 1995
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